NUDEA'S GUIDE TO UNDERWEAR CARE

Introducing the first-of-its-kind Care Kit To Prolong The Life of Your Underwear


BUY LESS, CARE MORE

A well-fitted bra is so much more than just a bra - it’s support. Knowing this, we thought we’d send you and your underwear a lifeline.

The lifespan of a bra can be anything from 6 months to a year and industry experts now estimate that over 300,000 bras end up in landfill every year. So give your underwear the VIP treatment with our practical, earth-kind kit to use at home or on the move. That way, your underwear will give you really good support for longer - helping you, your boobs and the planet.

 

“It has never been more important to buy less and care more, yet the fashion industry is notorious for its wasteful practices from carbon emissions to water pollution. We all have a responsibility to the planet as consumers and as businesses. From the outset, we’ve been committed to our mission for not compromising on quality and to have a sustainable business model. By creating the first-of-its-kind Bra Care Kit, it means that underwear can give you great support for longer, helping you, your boobs and the planet.”

- Nudea CEO and co-founder, Priya Downes

 


WHAT'S IN THE CARE KIT?

Nudea Bra & Briefs Detergent and Softener Duo

Give your underwear the VIP treatment with our practical, earth-kind kit - to use at home or on the move. Specifically designed to be kind on your underwear and also comes with a microfibre towel for drying to avoid hanging or the dreaded tumble dryer.

Nudea Drawer Scented Wooden Disc

Infuse your drawers with our signature clean cotton fragrance for a touch of everyday luxury. Simply pop the disc in your underwear drawer.

Nudea Drawer Scented Wooden Disc

Infuse your drawers with our signature clean cotton fragrance for a touch of everyday luxury. Simply pop the disc in your underwear drawer.

Nudea Bra Organiser

Our drawer insert not only helps keep your Bras tidy, it helps to preserve the life of your Bras.

Nudea Clean + Ready to Wash Travel Pouch Duo

Our storage pouches keep your bras + briefs organised when you're on the go. Store your clean and ready to wash underwear in separate pouches.

Nudea Clean + Ready to Wash Travel Pouch Duo

Our storage pouches keep your bras + briefs organised when you're on the go. Store your clean and ready to wash underwear in separate pouches.


Nudea's Top Tips

1. Always only buy bras that fit, the reason why British women have so many unworn bras is that the fit isn’t right to start with. What’s more, having a drawer full of ready to wear bras makes getting dressed so much easier every day. Nudea provides a bespoke Fit Tape as well as an Online Fit Finder and Virtual Bra Fittings via Zoom all with the aim to make it quick and simple to size up accurately at home.

2. Buy quality and responsibly, a good quality bra worn regularly will last between 6 and 12 months. Nudea’s bras are engineered using the best of modern fabric technology to fit better and are also designed with four hook and eyes and high-quality wires to last longer.

3. Come laundry day, remember always to wash colours with colours, pop your underwear into a protective Nudea wash bag and make sure to fasten any bra hooks and eyes before washing, so there’s no chance of snagging.

4. Ideally, we’d all hand wash our bras, but meanwhile back in the real world, Nudea has developed the world’s first Bra Care Kit including an eco-friendly Bra + Briefs Laundry Liquid and Softener which is simply added to the machine on a 30 degree wash.

5. Once out of the machine, lay bra + briefs flat on a microfibre towel, ensuring that the shape is kept intact. Leave to dry fully for a few hours or overnight. Step away from the tumble dryer! It’s the number one way to ruin a bra in quicktime. And don’t even think about ironing underwear …

6. When storing your underwear, we recommend keeping bras in our Bra Organiser with a Scented disc to keep them fresh and when on-the-go, our Travel Pouches are a handy tool.

 

7. When it's finally time to replace bras, consider recycling through a textile recycling program such as a Breast Cancer Awareness’ Bra Recycling Scheme 

 

If you have any underwear care questions, don't hesitate to get in touch. We're here to support you.