Introducing the first-of-its-kind Care Kit. Specifically designed to prolong the life of your underwear.
NUDEA'S GUIDE TO UNDERWEAR CARE
BUY LESS, CARE MORE
A well-fitted bra is so much more than just a bra - it’s support. Knowing this, we thought we’d send you and your underwear a lifeline.
The lifespan of a bra can be anything from 6 months to a year and industry experts now estimate that over 300,000 bras end up in landfill every year. It all starts with getting yourself into the right fit, but how you care for your underwear will help prolong its life too. So give your underwear the VIP treatment with our practical, earth-kind kit to use at home or on the move. That way, your underwear will give you really good support for longer - helping you, your boobs and the planet.
WHAT'S IN THE CARE KIT?
Bra & Briefs Detergent and Softener Duo
Bespoke-scented and Earth-kind, our detergent and softener duo is the ideal wash for your bras and briefs. Comes with a microfibre towel for drying.
Drawer Scented Wooden Disc
Infuse your drawers with our signature clean cotton fragrance for a touch of everyday luxury. Simply pop the disc in your underwear drawer.
Bra Organiser
This drawer insert keeps bras organised and separate – no more hooks catching and no more crumpled bra cups.
Nudea Clean + Ready to Wash Travel Pouch Duo
Separate your clean and ready to wash underwear with our dedicated pouches for organisation on the go!
HOW TO WASH
OUR Top Tips
1. We know we don't have to tell you but... wash colours with like colours. This will help to keep the fabric looking fresh.
2. Fasten any bra hooks and pop your bras and briefs into a mesh wash bag (we'll pop one in with each bra purchase!)
3. We'd recommend using a dedicated gentle detergent and softener and washing at 30ºC – btw we've got our own Earth-kind Detergent + Softener Duo, specially designed to care for and deep clean your underwear.
4. Once out of the machine, lay bras and briefs flat on a microfibre towel to help preserve their shape. Don't even think about tumble drying and definitely not ironing.
5. Once dry, store with hooks fastened and place in a lined drawer.
Looking to re-vamp your underwear storage? Try our Bra Organiser for Marie Kondo-approved order, and our Scented Wooden Disc to keep your drawers (and your drawers 😉) smelling fresh.
OUR Top Tips
1. We know we don't have to tell you but... wash colours with like colours. This will help to keep the fabric looking fresh.
2. Fasten any bra hooks and pop your bras and briefs into a mesh wash bag (we'll pop one in with each bra purchase!)
3. We'd recommend using a dedicated gentle detergent and softener and washing at 30ºC – btw we've got our own Earth-kind Detergent + Softener Duo, specially designed to care for and deep clean your underwear.
4. Once out of the machine, lay bras and briefs flat on a microfibre towel to help preserve their shape. Don't even think about tumble drying and definitely not ironing.
5. Once dry, store with hooks fastened and place in a lined drawer.
Looking to re-vamp your underwear storage? Try our Bra Organiser for Marie Kondo-approved order, and our Scented Wooden Disc to keep your drawers (and your drawers 😉) smelling fresh.
When it's finally time to replace bras, consider recycling through a textile recycling program such as a Breast Cancer Awareness’ Bra Recycling Scheme
If you have any underwear care questions, don't hesitate to get in touch. We're here to support you.
