The Nudea Fit Tape®

$7.00

Self-measure at home with The Nudea Fit Tape® for the most comfortable fitting of your life. Each Fit Tape® purchase comes with a free Virtual Fitting and you'll receive a special 15% discount redeemable against your first bra purchase.

measure

Did you know 80% of bra-wearers are wearing the wrong size?

Our bespoke Nudea Fit Tape® empowers you to self-measure at home with easy-to-read coloured zones to guide you to your perfectly fitting Nudea bra - no complicated conversions or calculations needed. Two simple steps!

Custom-created based on data-driven realness based on our in-house research, our durable long-lasting Fit Tape is designed to be used over and over again to make old school measuring tapes and physical fittings a thing of the past.

Each Fit Tape® also comes with a complimentary Virtual Fitting. A one-to-one with a bra expert to find your ideal fit. They will talk you through how to use our bespoke tape, discuss any current bra fit issues you may have and recommend styles to suit your unique shape and size.

  • UK size measurements - please see our Size Guide for international conversions
  • Coloured zoning for easy to read Band and Cup Size
  • Metallic slider functionality for hands-free measurement
  • Double-sided; made from durable-vinyl
  • While our Fit Tape® measures up to 42HH, our bras are currently stocked up to a 36GG/38E. Sign up to our newsletter to be the first to hear as we increase our size offering.

Our underwear is made with recycled materials and has special design features to help prolonge its lifespan.

Our packaging is both recycled and recycleable.


Find out how we're working hard to support people and planet.

Our CareMore Pledge

You'll receive a free laundry bag with any underwear purchase to help prolonge the life of your bra. We also offer a number of care solutions to help maintain your underwear for longer. Find out more here

Not sure of your size? Measure at home with our Fit Tape

Try The Fit Tape

Free delivery on all orders over £30

If your item isn't quite right we're happy to offer a refund within 30 days of receiving your item

  • Did you know 80% of bra-wearers are wearing the wrong size?

    Our bespoke Nudea Fit Tape® empowers you to self-measure at home with easy-to-read coloured zones to guide you to your perfectly fitting Nudea bra - no complicated conversions or calculations needed. Two simple steps!

    Custom-created based on data-driven realness based on our in-house research, our durable long-lasting Fit Tape is designed to be used over and over again to make old school measuring tapes and physical fittings a thing of the past.

    Each Fit Tape® also comes with a complimentary Virtual Fitting. A one-to-one with a bra expert to find your ideal fit. They will talk you through how to use our bespoke tape, discuss any current bra fit issues you may have and recommend styles to suit your unique shape and size.

    • UK size measurements - please see our Size Guide for international conversions
    • Coloured zoning for easy to read Band and Cup Size
    • Metallic slider functionality for hands-free measurement
    • Double-sided; made from durable-vinyl
    • While our Fit Tape® measures up to 42HH, our bras are currently stocked up to a 36GG/38E. Sign up to our newsletter to be the first to hear as we increase our size offering.
  • Our underwear is made with recycled materials and has special design features to help prolonge its lifespan.

    Our packaging is both recycled and recycleable.


    Find out how we're working hard to support people and planet.

    Our CareMore Pledge
  • You'll receive a free laundry bag with any underwear purchase to help prolonge the life of your bra. We also offer a number of care solutions to help maintain your underwear for longer. Find out more here

    Not sure of your size? Measure at home with our Fit Tape

    Try The Fit Tape
  • Free delivery on all orders over £30

    If your item isn't quite right we're happy to offer a refund within 30 days of receiving your item

Watch the video below for some handy instructions on how to use The Nudea Fit Tape® :

@nudea.underwear on Instagram