THE CAREMORE PLEDGE

NEVER UNDERESTIMATE YOUR UNDERWEAR.

A lot goes into giving you the support you deserve. A Nudea bra supports in more ways than you might even realise. Feeling supported by Nudea is by wearing underwear that cares. Underwear that works hard to support People and Planet - from sketch to stitch to style.


NO COMPROMISE.

At Nudea, sustainability doesn’t have to mean compromise. That’s why we developed the CareMore™ measure.

We CareMore™ by:

+ Delivering on fit for conscious, responsible shopping
+ Developing our own hard-working eco materials bespoke for bras
+ Choosing to manufacture locally at the source
+ Developing packaging that’s made from recycled materials, and also recyclable
+ Partnering with responsible suppliers who pay a fair living wage
+ Sharing our bra lifespan know-how with bra-wearers
+ Never feeling pressure to launch seasonal collections
+ Creating for the demand we see - so we offer a range of sizes, but not every single size. No half-measures here


MISSION STATEMENT.

We had been hesitant to use the ‘S’ word in our work. We’ve designed with sustainability - there, we said it - in mind from the beginning of our business. Yet we wondered if bra-wearers might think it signified a compromise on the part of fit or quality.

We’re in the business of making you feel supported - that means technical bras that support you day-to-night. Our aim is to keep you in your bra for longer.

We’re not looking for overnight success with our efforts, these are practices we stitched into our methods from day one to ensure our process is as responsible as possible, for People and Planet, and as fitting as possible for you, bra-wearer.

We’re now sharing our manifesto with you. No smallprint - our CareMore™ measure is open and honest. We’ve been working with intent since our beginnings to present you with an underwear collection that carries the Nudea promise - underwear that fits around you. That means fitting around your lifestyle, your sustainability principles, your body. We’re proud of it so we’re inviting you to join our support mission.

MISSION STATEMENT.

We had been hesitant to use the ‘S’ word in our work. We’ve designed with sustainability - there, we said it - in mind from the beginning of our business. Yet we wondered if bra-wearers might think it signified a compromise on the part of fit or quality.

We’re in the business of making you feel supported - that means technical bras that support you day-to-night. Our aim is to keep you in your bra for longer.

We’re not looking for overnight success with our efforts, these are practices we stitched into our methods from day one to ensure our process is as responsible as possible, for People and Planet, and as fitting as possible for you, bra-wearer.

We’re now sharing our manifesto with you. No smallprint - our CareMore™ measure is open and honest. We’ve been working with intent since our beginnings to present you with an underwear collection that carries the Nudea promise - underwear that fits around you. That means fitting around your lifestyle, your sustainability principles, your body. We’re proud of it so we’re inviting you to join our support mission.


WHAT SUPPORT IS TO NUDEA.

Did you know there are 26 components working together to compose a Nudea bra?

Add to that, our 7 partners who take it from sketch to stitch - from our small yet powerful remote Nudea team in London to our production team in Portugal.

Underwear matters. When we get down to the principle parts and the raw materials, we’re proud to have made responsible decisions that support our CareMore™ measure.

Our recycled fabrics:
Every piece in our collection is crafted from recycled fabrics and yarns that we personally source. It’s the fabric that does the heavy lifting when it comes to support. We’ve found one that’s zero-compromise and central to the Nudea bra production process. We’re so pleased with it, we’re now introducing it across our full collection.

Our sourcing and production:
We source and produce within Europe. Production happens locally in Portugal. These are the minimal movements our products make before heading to us. And while we would love to produce in the UK, our carbon footprint is at its lowest in Europe, with all materials sharing space, making a smaller footprint overall.

Our methods:
We use moulding at Nudea - rather than cut-and-sew - which, by nature of the heat process, can stress a fabric. We’re all about the hot stuff - our fabric needs it to fulfil its role as moldable and bondable. We’ve overcome this challenge with a fabric that can handle the heat without losing any of its performance.

Our selection of styles:
There’s no compromise with a Nudea bra. We made it our goal to offer not just one bra in recycled materials, but a whole range of styles, colours and textures - every type of support is available to you, whatever your size, shape or whatever you’re feeling. You have choice in the matter.

Our design features:
Recycled fabrics go a long way, but so too do the design features that we incorporate into each product. We can’t rely purely on the fabric to keep you fit - it’s also in the 4 hook-and-eye to adjust as your bra naturally stretches over time and the strap design that withstands vigorous wear and washing.

Our promise:
A bra that fits, that’s the Nudea promise. You’ll buy fewer bras when you love the one you’re with. Buy less, CareMore™. When you shop with fit, style and comfort in mind, you’ll find yourself a bra that lasts. It’s less of a mantra and more of a design principle we work with.

Our aftercare support:
We’ve created complementary products to help you CareMore™, including the Bra Care Kit: the world's first dedicated cleaning and care system devoted to prolonging the life of bras and underwear. All elements of the kit, including the detergents, are made from eco-friendly, earth kind materials.