Do we choose our everyday bra that fitted fine once upon a time, or the often ignored bra that made us look like a goddess but pinched and poked in all the wrong places? Finding the right bra size is still a chore. Since our last turn with the tape measure and a total stranger, we’ve gained weight, lost weight, changed shape and changed wardrobes - yet we’ve worn the same bra size throughout. Why? Well anything has to be better than stripping off in a poorly lit changing room, right? This was the start of the NUDEA journey: beautiful underwear that looks as great as it feels, developed for real women with modern needs, solving the fit issues that women still experience today.
Over the past 12 months Nudea has worked with over 600 women to trial our unique fit quiz and perfect our measuring techniques to help deliver the best of the fitting room to your bedroom.
Behind a pile of tape measures, technical drawings and tapping away on their laptops, you’ll find Priya and Sophie, NUDEA founders. Priya has spent much of her career working in fashion houses such as Burberry and Chanel. She teamed up with experienced lingerie designer Sophie, previously Senior Designer at Victoria Secret, and Head of Design at Myla and Odille Lingerie. Together their match was one made in lingerie heaven.