Our Story


Do we choose our everyday bra that fitted fine once upon a time, or the often ignored bra that made us look like a goddess but pinched and poked in all the wrong places? Finding the right bra size is still a chore. Since our last turn with the tape measure and a total stranger, we’ve gained weight, lost weight, changed shape and changed wardrobes - yet we’ve worn the same bra size throughout. Why? Well anything has to be better than stripping off in a poorly lit changing room, right? This was the start of the NUDEA journey: beautiful underwear that looks as great as it feels, developed for real women with modern needs, solving the fit issues that women still experience today.
Over the past 12 months Nudea has worked with over 600 women to trial our unique fit quiz and perfect our measuring techniques to help deliver the best of the fitting room to your bedroom.  
Behind a pile of tape measures, technical drawings and tapping away on their laptops, you’ll find Priya and Sophie, NUDEA founders. Priya has spent much of her career working in fashion houses such as Burberry and Chanel. She teamed up with experienced lingerie designer Sophie, previously Senior Designer at Victoria Secret, and Head of Design at Myla and Odille Lingerie. Together their match was one made in lingerie heaven.


A broader range of sizes, from a 30A to a 38E with more sizes coming soon and removable cookies to balance any asymmetry
High performance fabrics, antibacterial, heat and moisture-wicking with 360 degree stretch
Label-free with quality trims and elastic that don’t leave skin impressions or dig in, but sit flat against your body
Four hook & eye and adjustable back strap clasps that allow you to securely change strap positions (to racerback or halter neck)


Delivered to your door, but what about the fit? Here’s the really clever part. Our Online Fitting Room will guide you through a series of questions to identify things like your current fit issues, breast shape, height and ultimately reveal your perfect, unique fit. At the end of the quick and easy quiz, a profile will be created for you where our online personal shopper can recommend the products that offer you the best support, shape and style - it really is that simple!
If you like things old school, don’t worry, we have engineered the NUDEA Tape Measure for the 21st century woman (FINALLY). It straps onto your body so it’s easier to use than conventional tapes and in two simple steps tells you your size as you measure – no complicated conversions and calculations, we promise! And the best part is that you can keep it safe in your underwear drawer to use as and when you need, so if you’ve gained a few pounds, lost a few pounds or had a baby, you’ll never have to deal with a ill-fitting bra again.


We want to make bras that are going to make you look and feel great, no matter your shape or size. That's why we are launching with 27 bra sizes ranging from a 30A to a 38E and 7 knickers in sizes XXS to XXL. Through our initial research, we found that this range covered the majority of women's sizes. However, we understand that the demand for bras that fit those larger busted is growing and we are committed to expanding our range as soon as we can, with F/FF cups launching in the New Year and up to a 44GG shortly after!


We believe women should feel empowered by their differences. Whether that's stretch marks, tattoos, your age or nationality, you've got the right to feel and look amazing, without fear of discrimination. We're all about women supporting women.


Making as little impact on our planet is super important to us here at NUDEA. We are committed to using recycled materials by the end of 2020, from the fabrics, to the wires and foam cups!
Our lingerie is designed in Brighton by co-founder Sophie and manufactured by our amazing team in Sri Lanka. Having spent a lot of time over at the factory, we can safely say that their ethical standards are as high as they say they are.