UNDERWEAR THAT FITS AROUND YOU

OUR STORY

Here at Nudea, we engineer beautifully crafted underwear that really delivers on fit, style and comfort, and is always designed with the modern bra-wearer in mind.

Our mission is simple: to create supportive and functional underwear that not only looks great, but feels great too.

Nudea is powered by the data of over 6,000 bra-wearers, offering a unique custom diagnostic fitting process with our tried and tested Fit Tools. We're offering our 60 second Online Quiz, personalised Virtual Fit Consultations with our bra experts and a custom designed tape measure that can be used at home. Any combination of our Fit Tools can be used to find your perfect fit and the right styles for your unique size and shape.

A Nudea bra isn't just a bra - it's a support system.

Underwear matters. It preoccupies us. The difference between a day an ill-fitting bra and something supportive is indescribable. It's a feeling. And matters related to underwear are all about feelings. How you feel in the morning when you choose what to put on, what plans you have for the day, what underwear will work with your plans.

When we have support, we feel more in control. It's why NUDEA is reshaping underwear shopping, inviting bra-wearers to re-think the process - it's time for it to be convenient and comfortable.

Underwear matters. It preoccupies us. The difference between a day an ill-fitting bra and something supportive is indescribable. It's a feeling. And matters related to underwear are all about feelings. How you feel in the morning when you choose what to put on, what plans you have for the day, what underwear will work with your plans.

When we have support, we feel more in control. It's why NUDEA is reshaping underwear shopping, inviting bra-wearers to re-think the process - it's time for it to be convenient and comfortable.


Our data-driven realness is directly supporting your needs as bra-wearers. Our tech isn't robotic or AI driven. It's tangible human feedback channelled into our custom Fit Tape that puts power and confidence in your hands to self measure on your terms.

Our founders, Priya & Sophie developed it based on what over 1,000 bra-wearers think about bras and fitting from the very beginning. And this customer-driven approach continues today. Bra fitting is a moment to get in touch with your body, and yourself - take time to do it on the regular - anytime, anywhere.



"I’d never been for a proper fitting before and have (most probably) been wearing the wrong size my whole life. After using the tape I went out and bought 6 new bras, all fit perfectly." - Jo

★★★★★

We're always on standby if you need additional support through Live Chat, Virtual Fit Sessions or our #BraWearersOfNudea community. And when you're ready, our full range of bras + briefs deliver on fit, style and comfort.

A NUDEA bra isn’t just a bra - it’s a support system.