Underwear matters. It preoccupies us. The difference between a day in an ill-fitting bra and something supportive is indescribable. It's a feeling. And matters related to underwear are all about feelings. How you feel in the morning when you choose what to put on, what plans you have for the day, what underwear will work with your plans.
When we have support, we feel more in control. It's why NUDEA is reshaping underwear shopping, inviting bra-wearers to re-think the process - it's time for it to be convenient and comfortable.