Forget Everything You Know About Underwear

Nudea launched in 2019, disrupting the bra shopping experience from fittings to try-ons.

Nudea’s mission is simple: to create supportive and functional underwear that looks great, feels great and is kinder to the planet

“After working in the luxury fashion industry for 10 years, I felt uninspired and unsupported by my underwear. I decided to reimagine how the modern woman would shop online for bras and briefs. That's when Nudea was born.
Nudea came from my passion for well made, beautiful product that combines function with style.”

Priya Downes, Founder