Meet Our Founder

Coming from a background in luxury fashion I was disappointed by what the lingerie market had to offer. I wanted to create an intimates brand that I could relate to one which valued authenticity, strong design and craftsmanship, without compromising on style and comfort – all while recognising the diversity of the modern brawearer.

Nudea’s mission is simple: to create supportive and functional underwear that looks great, feels great and is kinder to the planet.


Priya Downes
CEO & Founder