BRA-CYCLE WITH NUDEA

Did you know the average woman in the UK owns 20 bras, but only wears the same 5 on repeat?

Donation centres don't accept worn bras, and there are over 30 different components to a bra, making them difficult to dispose of sustainably. Which is why we've created our own bra recycling scheme: Bra-cycle.

Spring clean your underwear drawer and recycle your old bras with us – in return we’ll give you 20% off a bra that you’ll actually want to wear every day.

Any brand, style or condition – we'll recycle it!