At Nudea we are proud to say that one of our main reasons to exist is that we want to create sustainable underwear that is kind to the planet. You shouldn't have to choose between good, supportive underwear and sustainable underwear. So when we say "no compromise" we really mean it.
What makes Nudea Underwear sustainable?
The design team at Nudea work hard to create underwear that's not only sustainable in design but also sustainable in practice. Our underwear is created using recycled yarns. Our second skin microfibre ranges are made with at least 82% recycled microfibre and our seamless underwear is made with 90% recycled nylon.
On top of this we want your underwear to last for longer so less of it ends up in landfill. We provide a laundry pouch with every order so you can cafefully wash your underwear and reduce the impact on the material. We have also incorporated design features that mean you can wear your bra for longer and more often such as four hook and eyes and multiway straps as standard.
Sustainability is wrapped up in our DNA. So much so that we were voted one of the best sustainable lingerie brands in 2022 by The Independent. It's great to be recognised for our sustainble practices and to find out more about all we do you can read about our CareMore Pledge which is our commitment to maintaining sustainable practices.
Our latest TENCEL™ underwear collection
Biodegradeable underwear packaging
As if this wasn't enough we're constantly assessing our processes and trying to improve our impact on the environment. Our delivery packaging is recycled and recycleable and in summer 2022 we plan to launch fully biodegradeable polybags which means that the wrapping your items come in will be home compostable.
Ever wondered about the plastic hygeine stickers you often find in knickers or bikinis? While it's important these are there for hygeine purposes it's also important we reduce our reliance on plastics. This is why as of summer 2022 we are working with betterpackaging.com to use plastic free gusset stickers. These will be made from wood pulp and compostable and still provide the level of hygeine needed for undergarments.
Is Nudea Underwear ethical?
Yes it is! We choose to partner with factories that care as much about the planet as we do. Our underwear is made in Portugal in factories that are constantly working to reduce waste and innovate in sustainable practices and create fabrics specifically designed for us. They train and hire local women, create a safe working environment and pay a fair living wage.
In 2021 Nudea officially became carbon neutral. We carried out a complete assesment of our emmissions and now offset more than we create. You can find out more about our work to become carbon neutral and the projects we support here
Is Nudea a B Corp and what does this mean?
We are delighted to be able to say that as of 2022 Nudea is a certified B Corporation brand. It is an honour to be recognised in this way for what we have achieved so far and to be held accountable to maintain and improve on our sustainability practices. You can read more about our B Corp impact score at the official B Corp site