At Nudea, we’ve always believed that underwear is more than just an item of clothing - it’s a basic essential tied to dignity, comfort, security and confidence. Our mission has been rooted in designing consciously, supporting responsibly and giving back meaningfully.
That’s why we created Invisible Underwear, our simple £2 checkout donation that helps support essential causes. And we’re excited to share the next chapter of this initiative…
We’re officially partnering with The Cycle, an organisation doing incredible work to address period poverty and improve menstrual health in communities that need it most. This partnership is especially meaningful for us - and for our founder, Priya.
Who Are The Cycle?
The Cycle is a not-for-profit organisation helping communities across India create long-lasting change. Working closely with Sanitation First India (SFI), they share one goal: a future where everyone - no matter their gender - has access to clean water, proper sanitation, good hygiene and sustainable ways of living. Their work focuses on three key pillars - Water, Women and the World - to build climate-resilient communities where women’s voices lead the way.
Instead of providing short-term charity, The Cycle brings people and resources together to support long-term, community-driven solutions. They raise funds, connect donors with local leaders and share real stories from the ground to shift mindsets from “giving to the needy” toward changing systems for good.
Through their partnership with SFI, these ideas become real, practical programmes:
- Women manage and oversee their own water systems.
- Girls learn about menstrual health openly and confidently.
- Schools get safe, clean toilets and sanitation.
- Farmers adopt climate-smart practices that protect their land and their livelihoods.
Across every village, women and girls are not just recipients of help - they are the decision-makers creating solutions that last for generations.
Impact so far:
- 175,000 people reached through menstrual health programmes
- 300,000 people using safe, clean toilets every day
- 125 million tonnes of menstrual waste prevented from polluting the environment
The Cycle isn’t about charity - it’s about building community strength and proving that a healthier world starts with clean water, women’s leadership and climate resilience working together, hand in hand.
Why This Partnership Matters to Us And Our Founder
All of Nudea’s sleepwear is made in India, by skilled teams who help bring our designs to life. We feel a strong responsibility to support the wider communities in the same country connected to our production.
But there’s a more personal layer, too. Our founder, Priya is of proud Indian heritage, and her connection to the country and its culture has always influenced Nudea’s values - from our commitment to ethical production to our focus on dignity and empowerment.
Partnering with The Cycle is a way to honour that connection, giving back in a way that directly supports people and communities across India.
What’s Changing with Invisible Underwear?
You’ll still see Invisible Underwear at checkout, and it’s still a simple £2 donation, what’s new is where that donation goes.
Your £2 will now support The Cycle’s work, helping fund sanitation, hygiene and menstrual health programmes in the communities they serve.
Your donation can help:
- Build and maintain safe washing and toilet facilities
- Deliver menstrual health education
- Support community groups working on the frontline
- Improve access to clean water
- Break down menstrual stigma through outreach and advocacy
It’s a small gesture from you, but one that ripples out into meaningful, long-term impact.
Why This Work Is So Important
The Cycle’s work reaches far beyond addressing period poverty - it’s about creating the essential foundations that allow women and communities to thrive. Access to clean water, safe sanitation and accurate menstrual health education directly shapes a person’s dignity, confidence, wellbeing and ability to participate fully in daily life. When these basic needs are met, girls can stay in school, women can pursue opportunity and entire communities become healthier, safer and more resilient to climate challenges.
For a brand like ours, built on principles of comfort, empowerment and care, supporting work that strengthens these fundamental systems feels deeply aligned with who we are. By partnering with The Cycle, we’re helping to invest in long-term solutions that uplift women, protect the environment and enable sustainable change from the ground up.
How You Can Get Involved
If you’d like to support The Cycle’s work, it’s easy:
- Shop your favourite Nudea pieces
- Select Invisible Underwear at checkout
- Add a £2 donation
- Nudea will match each donation made to support the work The Cycle does.
A tiny addition to your order. A huge help to someone else’s life. To find out more about the work that The Cycle do click here.
