Fabric

Eco-Luxe: Behind The Fabric

Why we chose cupro & Ecovero™ viscose over silk

There's a reason silk has been synonymous with luxury for thousands of years. That fluid drape. That subtle sheen. The way it moves against the skin like nothing else. But at Nudea, we've always believed that true luxury shouldn't come with hidden costs and traditional silk has plenty.

So we set out to find something better. Something that could match silk's signature feel, without the toll it takes on living creatures and the planet. That search led us to a refined blend of 55% cupro and 45% Ecovero™ viscose and it's become the foundation of this collection.

The Problem With Traditional Silk

Conventional silk production has a quiet cost that rarely makes it onto the label. Harvesting silk in its traditional form typically requires the silkworm to be killed within its cocoon, alongside the considerable water, land and energy demands of sericulture itself. It's a process that hasn't changed much in centuries and one that sits increasingly at odds with how we think about modern, conscious luxury.

We wanted to offer something different: the same indulgent feel, with none of that compromise.

Meet the Fibres

Cupro is made from cotton linter. The short fibres left behind during cotton processing that would otherwise go to waste. These by-products are regenerated into a smooth, silky fibre with a natural lustre and exceptional drape.

Ecovero™ viscose is crafted from wood pulp sourced from responsibly managed forests, produced using a process designed to significantly reduce environmental impact compared with conventional viscose production.

Together, they create a fabric that feels luxurious against the skin while reflecting genuine care in how it's made cruelty-free, resourceful, and considered from fibre to finish.

How It Feels

This isn't a fabric you settle for. It's lightweight, breathable, and remarkably soft, with a fluidity that moves with the body rather than against it. Hold it to the light and you'll catch the same gentle sheen that's made silk so coveted for generations, except this time, it comes with a clear conscience.

Whether it's layered for everyday ease or worn for something more special, it carries an understated elegance that doesn't need to announce itself.

Easy to Love, Easy to Care For

Here's where things get even better. Unlike traditional silk, this fabric doesn't ask for special treatment. No hand-washing. No dry-cleaning. No anxious trips to the cleaners.

This collection is fully machine washable on a gentle cycle simply lay flat to dry, away from direct heat, to keep that signature drape and softness intact. The same luxurious feel, minus the fuss.

Luxury, Redefined

We don't think you should have to choose between how something feels and how it's made. With Eco-Luxe, you get the drape, the softness, and the quiet sheen of silk, built on materials that are kinder to the planet, kinder to its creatures and kinder to your daily routine.

That's the kind of luxury we want to stand for.