We are passionate about leaving the world in a better way than we found it. It is this belief that inspires our sustainability practices and pledge to support our community of like-minded women by empowering our customer to make positive changes, no matter how small. For a more sustainable and balanced future. To create an understanding that this change starts with self-care.
Black Friday is here
Discover up to 50% off selected lines
Use code BF24. Exclusions apply.
A thoughtful curation of underwear and sleepwear created from natural and recycled materials. Each piece is purposefully designed with the perfect fit in mind.
The Gift Edit
Something she will love
Bring a little comfort and joy to everyone on your list.
Sheerluxe:
Wardrobe Icons:
Marie Claire:
Drapers:
“The bra brand you need to know about.”
“Stylish and simple lingerie that looks as good as it feels”
Best Sustainable Underwear Brand 2024
Sustainable Brand of The Year
The Secret set
Mystery Bundles with up to 70% off
3 surprise bras from £40, 3 surprise briefs £20 or a surprise pyjama set £48.
Bra Styles
Multipack Underwear
Your favourite styles in versatile multipacks for effortless everyday wear. Discover vests, briefs and bras in packs of two or three.
Find your perfect fit with our Fit Tape
Our Fit Tape is a unique tool designed to provide a relaxed and easy fitting experience from the comfort of your own home. No complicated conversions, just your size in two simple steps.
Shop NowMeet our collections
From organic cotton to Tencel, each piece is thoughtfully crafted with wearable wellness in mind.
Shop AllSustainability
For a more balanced future
We take active measures to support both people and planet and strive to create products that truly care.
Learn More