The Nudea Fit Tape®


The Nudea Fit Tape®


Self-measure at home with The Nudea Fit Tape® for the most comfortable fitting of your life. Each Fit Tape® purchase comes with a free Virtual Fitting and you'll receive a special 15% discount redeemable against your first bra purchase.


Did you know 80% of bra-wearers are wearing the wrong size?

Our bespoke Nudea Fit Tape® empowers you to self-measure at home with easy-to-read coloured zones to guide you to your perfectly fitting Nudea bra - no complicated conversions or calculations needed. Two simple steps!

Custom-created based on data-driven realness based on our in-house research, our durable long-lasting Fit Tape is designed to be used over and over again to make old school measuring tapes and physical fittings a thing of the past.

Each Fit Tape® also comes with a complimentary Virtual Fitting. A one-to-one with a bra expert to find your ideal fit. They will talk you through how to use our bespoke tape, discuss any current bra fit issues you may have and recommend styles to suit your unique shape and size.

  • UK size measurements - please see our Size Guide for international conversions
  • Coloured zoning for easy to read Band and Cup Size
  • Metallic slider functionality for hands-free measurement
  • Double-sided; made from durable-vinyl
  • While our Fit Tape® measures up to 42HH, our bras are currently stocked up to a 36GG/38E. Sign up to our newsletter to be the first to hear as we increase our size offering.

Our underwear is made with recycled or natural materials and has special design features to help prolong its lifespan.

Our sleepwear is crafted with fully natural materials from the fabrics right down to the threads. Every inch of these garments is 100% OEKO-TEX certified Cotton - even the labels.

Our packaging is both recycled and recycleable.

Find out how we're working hard to support people and planet.

Our CareMore Pledge

You'll receive a free laundry bag with any underwear purchase to help prolong the life of your bra.

Not sure of your size?

Try Our Fit Tools

Free delivery on all orders over £70

If your item isn't quite right, we're happy to offer a refund within 30 days of receiving your item. Excluding The Fit Tape, Advent Calendars and Thongs. Secret Sets can only be exchanged or store credit provided.

Watch the video below for some handy instructions on how to use The Nudea Fit Tape® :

@nudea.underwear on Instagram