At Nudea, we ensure that the layers closest to your skin feel the most supportive, comfortable and flexible. Creating sustainable underwear that seamlessly marries unparalleled comfort with a commitment to be better for the planet.
What makes Nudea Underwear sustainable?
The design team at Nudea work hard to create underwear that's not only sustainable in design but also sustainable in practice. Our underwear is created using recycled, organic or natural yarns. Our Tencel™ Seamless Collection is crafted using Lyocell fabric created using wood pulp from sustainably sourced birch trees.
On top of this we want your underwear to stand the test of time so that we can keep it out of landfill for longer. We provide a laundry pouch with every order so you can carefully wash your underwear and reduce the impact on the material. We also incorporate design features that prolong the life and wearability of your bra such as four hook and eyes and multiway straps as standard.
We are passionate about leaving the world in a better way than we found it. It is this belief that inspires our sustainability practices and pledge to support our community of like-minded women by empowering our customers to make positive changes, no matter how small. We were proud to be recognised as the best sustainable underwear brand two years running in The Marie Claire Sustainability Awards as well as being voted one of the best sustainable lingerie brands in 2022 by The Independent. To find out more about our initiatives you can read our CareMore Pledge.
Our TENCEL™ underwear collection
Biodegradable underwear packaging
We're constantly assessing our processes and trying to improve our impact on the environment. Our delivery packaging is recycled and recyclable and we have minimised the amount of plastic packaging that comes from our factories to reduce our impact further.
Since summer 2022, we have also been working with betterpackaging.com to use plastic free gusset stickers. These will be made from wood pulp and compostable and still provide the level of hygiene needed for undergarments
Is Nudea Underwear ethical?
Yes it is! We choose to partner with factories that care as much about the planet as we do. Our underwear is made in Portugal, India and China in factories that are constantly working to reduce waste and innovate in sustainable practices. They train and hire local women, create a safe working environment and pay a fair living wage.
In 2021 Nudea officially became carbon neutral. We carried out a complete assessment of our emissions and now offset more than we create. You can find out more about our work to become carbon neutral and the projects we support here.
Is Nudea a B Corp and what does this mean?
We are delighted to be able to say that as of 2022 Nudea is a certified B Corporation brand. It is an honour to be recognised for our commitment to being as sustainable and ethical as possible and to be held accountable to maintain and improve on our sustainability practices. You can read more about our B Corp impact score at the official B Corp site.