Our new Pyjama Gift Sets are crafted using cotton grown under the Better Cotton Initiative (BCI) standard and recycled polyester - so you get the soft, breathable comfort of cotton alongside the durability and lower-environmental footprint of recycled fibres. We're exploring BCI cotton and why it's important to the environment.
What is the Better Cotton Initiative?
Let’s unpack exactly what BCI stands for and why it makes a difference.
The Better Cotton Initiative is the world’s leading sustainability programme for cotton.
- It works by training farmers in better practices: efficient water use, soil health, reduced chemical use, biodiversity protection, while also promoting decent work.
- The BCI Standard System is holistic: it covers the environmental, social and economic pillars of sustainability.
- BCI isn’t just about organic cotton or niche volumes – it was built to make better cotton mainstream, so that cotton farming globally becomes more sustainable rather than remaining a boutique option.
- Across its network, BCI works with farmers, brands, suppliers, cotton-communities and more than 2,500 members in the global supply chain.
Why this matters for you (and for the planet)
Better resource use
When cotton farms use water more carefully and rely less on harmful pesticides, the impact is far reaching. Less soil degradation, less chemical runoff, healthier ecosystems.
Fairer livelihoods
Farmers working under the BCI standard receive training and support so they can improve yields, reduce risk and earn better incomes. That means the beauty in your gift-set passes back to real people, real families.
Lower supply-chain impact
Choosing BCI cotton + recycled polyester helps reduce the environmental footprint of the materials we use. Recycled polyester gives a second life to plastic waste (e.g., from bottles), while BCI cotton means cotton farming is doing less harm and more good.
Transparent and credible sourcing
BCI provides frameworks for traceability and monitoring. While it is not perfect (and the industry as a whole still has work to do) it is one of the stronger initiatives in this space.
Discover our gift sets today, and know that you’re supporting better farming practices, reduced environmental impact, and fairer working conditions in the textile industry.
